Richard E. Jordan II
CEO & COB, Smith Land & Improvement Corporation

Mr. Jordan graduated from Elizabethtown College in 1970 with a degree in Business Administration/Management. He began working part-time at LB Smith Ford Lincoln Inc. in 1963 and started full-time in 1971. As CEO of Smith Land & Improvement Corporation, the parent company of LB Smith Ford Lincoln, Mr. Jordan's primary responsibilities for an $80 million company include strategic planning and decision making for the dealership, as well as growing the company's development interests and fortifying its real estate portfolio. Smith Land & Improvement Corporation is celebrating 53 years with a laser-focus on Commitment to Community. Opportunities for EnterpriseSM.

A longtime community champion and philanthropist, Mr. Jordan serves on the board of trustees of Messiah College and was a former board member for the Holy Spirit Health System. He was vice-chair of Elizabethtown College's board of trustees, and a board member for the Harrisburg Area YMCA, Goodwill Industries, the former Dauphin Deposit Bank and Trust, and past president of the West Shore Country Club. Mr. Jordan's strong leadership and ability to attract talented team players distinguishes him as a role model for next-generation business professionals. In 2013, he received an honorary doctorate from Elizabethtown College.

The author of numerous opinion editorials in the Patriot-News and the Central Penn Business Journal, Mr. Jordan has also been published in International Council of Shopping Centers’ Shopping Centers Today magazine. He was also a member of the Central Penn Business Journal’s Executive Roundtable on “Making Place in the Midstate.” Under his leadership, Smith Land & Improvement Corporation was recognized in 2014 as a Governor’s Impact Award finalist in Pennsylvania.

Currently, Mr. Jordan is co-chair with his son, Richard E. Jordan III, of The Salvation Army Harrisburg Capital City Region’s Capital Campaign, Building Legacies. Transforming Lives. “We are in the business of ‘place making.’ Our properties carry more than economic value, they showcase the strength of our region’s products, services, and talented workforce,” says Mr. Jordan.

He can be easily reached on Twitter at @RichardEJordan2 and through email at

Richard E. Jordan III
COO, Smith Land & Improvement Corporation


Mr. Jordan, the third generation of Jordan leadership, began working part time for LB Smith Ford, a subsidiary of Smith Land & Improvement Corporation, in 1988 in the shops at the dealership. After earning his bachelor's degree from Dickinson College, Carlisle, PA in 1995, he took a full-time position with LB Smith Inc.'s heavy equipment division in Florida, beginning his career in parts and services and then advancing into sales. He sold heavy equipment in Florida until 1999, then moved to the office in central Pennsylvania where he worked until 2003.

Promoted to vice president in 2003, Rick III is now responsible for managing existing commercial properties, including retail, industrial, and office sites. He works directly with real estate investment partners, facilitates property transactions, and manages the entire leasing portfolio for retail and office property clients.

Demonstrating Smith Land's steadfast commitment to community, Rick III serves on the board of managers for the West Shore YMCA and on the advisory board of the Harrisburg Salvation Army.