Jordan III joined the company in 1994 and began his career in L.B. Smith, Inc.’s heavy equipment division in Florida. Promoted to Vice President in 2003, he moved back to the Harrisburg area to work directly with real estate investment partners and manage the entire leasing portfolio for retail, office, and manufacturing clients. In 2015, Jordan III was promoted to Chief Operating Officer and in 2018 President and Chief Executive Officer. 

Believing that real estate development must encompass community engagement and social responsibility, Rick is powering one of their landmark properties–the West Shore Plaza–into a community asset with live events and health and wellness education throughout the year. The new Neighbors & Smith, in the heart of Camp Hill Borough, is a 34,573 SF redevelopment with retail, office, and dining options that will showcase the entrepreneurial spirit of the region.

A passionate community servant, he serves on The Salvation Army Harrisburg Capital City Region Advisory Board, is a Director for Franklin Financial Services Corporation and F&M Trust, Director Emeritus for the Camp Hill Lion Foundation, Past Director of the Harrisburg Regional Chamber and CREDC Board, and was recognized by the Central Penn Business Journal as a Forty Under 40 winner. Honored to lead the corporation in its 100th year and beyond, he will continue to build on Smith Land’s reputation for responsible and responsive commercial real estate development.

“I was raised in this area and have seen the positive impact, resilience, and expansion of the Smith Land properties, including the landmark West Shore Plaza. It’s important to have historical context for development which will help me as I manage our current projects, evaluate future projects, introduce new tenant relationships, and prepare our properties for changing demands in the commercial real estate market,” says Zulli.

With a growing trend for more medical office space and space reallocation, Zulli looks forward to leveraging Smith Land’s properties for greater economic and community benefit, as well as providing a premier address for retail and office tenants.

A graduate of Stetson University, DeLand, FL, Zulli holds a Bachelor of Science and a Master’s in Business Administration. He is treasurer and a board member for the East Pennsboro Ambulance Service and a trustee for the Cumberland County Bar Foundation.